PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language
Bootstrap is a free and open-source front-end framework for designing websites and web applications.
WordPress is a free and open-source content management system based on PHP and MySQL. To function, WordPress has to be installed on a web server, which would either be part of an Internet hosting service or a network host in its own right.
SEO stands for Search Engine Optimization. And the phrase improve your SEO strategy encompasses the actions taken to ensure your website can be found in a search engine's results page (SERP) when searching for words or phrases relevant to the content on your website.